What does the term "gloss" refer to in paint technology?

In paint technology, "gloss" specifically refers to the degree to which a surface reflects light. It is a measure of the sheen or luster of the paint finish, which can range from matte (low gloss) to high-gloss (very reflective). This characteristic is essential in assessing the appearance and durability of a paint finish, as higher gloss levels can indicate increased durability and ease of cleaning, while lower gloss levels tend to hide imperfections better and provide a softer look.

Understanding gloss is crucial for selecting the appropriate paint for various applications in both residential and commercial settings, ensuring that the desired aesthetic and functional qualities are met.